Digital Marketing Executive

ABOUT

We are a Lahore-based team with a focus on Web and mobile applications, brand development, digital marketing, and 3D design. We offer digital solutions through products and services to brands, businesses, start-ups, and platforms who are looking for a smart solution and want to establish their online business or expand existing business through the value-add application.

OPPORTUNITY

We are currently seeking a Digital Marketing Executive to assist in the planning٫ execution and optimization of our online marketing efforts. Promoting products and services through digital channels and using these channels to their fullest potential. The ideal candidate will have a passion for all things marketing and technology. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

LOCATION

100% On-Site – Johar Town, Lahore – Pakistan

RESPONSIBILITIES

  • Plan and execute all the SEO, web, social media, email, and content marketing campaigns for our clients and our own digital marketing needs and be actively involved in SEO efforts (on-page & off-page)
  • Launching and optimizing PPC campaigns using Google Ads٫ Facebook٫ Instagram and other platforms.
  • Update websites SEO٫ providing insightful٫ creative ideas for content marketing.
  • Collection and interpretation of data from various marketing campaigns and analysis of that data and measure the performance of digital marketing efforts using a variety of tools (Google Analytics٫ SEMrush etc.)
  • Identifying crucial customer conversion points and drop-off points that maximize user funnels.
  • Creating, proofreading, and editing various digital marketing content to ensure consistency in branding.
  • Self conduct process checks, and creates a checklist for platforms like Google AdWords, Facebook account and campaign setup, Instagram account and campaign setup, and TikTok account and campaign setup. Any other platform will be a bonus.

REQUIRED FOR THE ROLE

  • 3+ years of digital marketing experience.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google Ads, email campaigns, and SEO/SEM.
  • Experience in setting up and optimizing Google Ads campaigns.
  • Experience in setting up and optimizing Social Media Paid campaigns.
  • Experience in setting up Tags & Triggers with Google Tag Manager.
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, SEMrush, WebTrends, etc.).
  • Excellent English communication both written and spoken.

TECHNOLOGIES/PRACTICES

Experience using Adobe Creative Suite.
Working knowledge of HTML, CSS, and JavaScript.
Excellent knowledge of MS Suite including Excel and PowerPoint.
Understanding of using project management tools like Asana, Jira, Monday.com, or similar.

DESIRED

Experience with Shopify, HubSpot, and setting up the Amazon store is highly desired.
Must prove an analytical mindset through past work experience.
Digital Marketing certification

BENEFITS

Work-Life Balance:
We provide optimal flexibility and choice for our employees to manage time away from work and for almost every aspect of life. Whether it’s about performing a pilgrimage, medical leave, family planning, or spending time with friends or family, our paid time-off benefit can support your lifestyle.

Incentives and Rewards:
We recognize that different people have different needs, and this is why we extend our benefits beyond conventional offerings. We offer a variety of options mentioned below to help you juggle the demands of your career and life.

Development and Training Programs:
We recognize the skillset and mindset our employees need to stay competitive in the marketplace and provide support through structured training, professional development workshops, and appreciation programs.

Team Building:
We strive to create a culture where fun and work go hand-in-hand. We offer quarterly team lunches along with monthly entertainment events to ensure the workplace remains fun and productive!

Corporate Appliances:
We set you up for success by providing all the tools you need to start your career with us off right. We provide a laptop with accessories and a brand-new modern office facility.

Office Facilities:
Our office is specifically designed to support a healthy and balanced lifestyle for our employees. It offers a separate gaming room, kitchen, free tea/coffee and so much more!

If you think you are the right candidate for this job, please send us your resume at careers@integet.com with the Subject Line DIGITAL MARKETING EXECUTIVE, LAHORE – PAKISTAN

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