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Social Media Advertising for Small Business

Which sites should you advertise on? What should your content look like? How much should you spend?

July 15, 2020
1st Party Data for a Better Customer Experience

The Current State: Data is Where CX Begins and Ends Why does customer experience (CX) matter? In the digital marketplace, customers are even more demanding than ever before.

June 15, 2020
Addressability for Audience Strategies

Cookies may be evolving, but they are not going away at least for a couple of years. Google itself, for its doubleclick.net advertising platform, will continue to rely on the same third-party cookies used by the rest of the ad tech industry till 2022.

May 15, 2020
How to Build, Launch, and Grow
a Profitable Online Store

Operating an online store is a great way for a small business to hang with larger competitors plus online stores aren’t restricted to poor locations, small population sizes, or terrible local markets.

April 15, 2020
Why You Should Change Your Marketing Strategies During the COVID-19 Crisis?

Businesses have suffered major losses at the hands of coronavirus. Stats show a decline in investment in marketing activities. But this is certainly not the time to pause, slow, or stop your marketing.

March 15, 2020
Preparing for 5G

What is 5G technology and what will its impact be like in our everyday life? 5G technology, or the fifth generation of mobile connections, will play a key role in Robotics and the Internet of Things (IoT) and the development of smart cities, and it is closer than ever.

February 15, 2020
Agile vs. Lean: What’s the difference?

Success in today’s global marketplace hinges upon an organization’s ability to deliver value, both to its customers and to its employees. Organizations need to find ways to move faster and deliver higher quality products.

January 15, 2020

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