Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker (1838-1922)
John was a very successful merchant, in the US, considered by some to be a “pioneer in marketing”. If John was alive today, he would have got his answer as we are now able to accurately and precisely measure the ROI of practically every single action taken and dollar spent.
Performance Marketing is a combination of paid advertising and brand marketing that is paid out once the completed desired action takes place. These actions can include a generated lead, a sale, a click, online form submission, and much more and generally covers paid search, social and programmatic channels, and platforms like Google, Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, and so on.
Our team specializes in performance marketing, mapping out audience journeys, creating segmentations, and look-a-likes for targeting and re-targeting strategies. We look at your business objectives, your media budget, and consult on how we can drive value and deliver the desired ROI. We put your money behind the most relevant channels that maximize your business objectives and drive the awareness through to acquisition.
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